Selling or being known as a salesman tends to come with a negative connotation in today's society, the usual thought is of the sleazy car salesman that takes you for a ride (figuratively and literally). However when you are selling something you believe in and that you feel will benefit your prospect then it is your job to show them the value you or your product can can add to improve their daily life. Anything we buy has some type of value to us, it can make our lives easier, make us look more appealing or make us more money.
Salesmanship in this day and age is somewhat of a lost art that is looked upon as manipulative to most. What we don’t realise is that all day long we are selling ourselves. Want the hot girl to notice you at the bar? Want to get your dream job? If you want those things you are going to have to show your value or lose to the guy who was better prepared, better dressed, and had questions ready to be asked. If you’re a great (honest) salesman anything is within reach and closing is a matter of the approach, consistency and asking. If you’re a shitty salesman however you’ll rarely close anything other than the door you walked in through.
Just like anything in life, we tend to suck in the beginning, so don't go swinging for the whales just yet, test your skills on the minnows. Much easier to lose a few minnows than fuck up your shot at that big fat whale. TE wise I have easily lost 10,000 members in the process however every no or fuck off was a valuable lesson to be had.
Now can sales be manipulative? Of course, virtually any skill set you enhance can be used for good or evil. It's a very easy question to ask yourself, does this person benefit more from what you are offering than from what you will get in return? If the answer is yes, then it’s your right to offer to them. Ideally we try to aim to provide 5-1 or more value compared to what we charge for our service. If you don't believe in what you sell, it will come off in your tonality and your confidence, so if you don't believe in the product or service, just save yourself the time and move onto something you are passionate about.
As we go through this program, we are going to take a deeper dive into the sales side. The examples used will be geared towards how we close on the TE end, however you can use the same approaches for your own business, in your workplace or even in your own love life as these are common principles that if applied correctly can reduce the friction in our everyday conversations.
Do you have balls?
In the Group Chat share a story where knowing how to sell helped you get something done in your day to day life and without this lesson would have made this task much harder. Maybe it was setting a higher offer on a job (high anchor), or finding common interest in some you were interested in dating.