People do not buy because of features, they buy because of benefits. The major benefits are:
- Saves money
2.Ease of use
5.Improves status or image of buyer
6.Perceived as a great overall value
A feature is a group chat, a benefit is the ability to communicate with a team of traders.
A feature is a weekly newsletter, a benefit is the hours of time saved scanning thousands of charts.
Do you have balls?
Forget features and focus on the benefits. In the Group Chat list an advantage for each of the 6 major benefits for either TE or whatever product or service you are selling.